( 01 — Ethos )
Most software shouts. Ours gets on with the job. William Arby exists on a simple conviction — that the highest ambition in technology is to be useful. Not louder. Not shinier. Useful. We build platforms that strip the friction out of real work, then sweat the details until they feel inevitable.
✳ Useful is the point. Beautiful is the standard.
( 02 — The Work )
Nine platforms, one conviction.
Each one built to be used, every day, by people with better things to do than fight their tools. This page is where we let our hair down — over there, the work speaks quietly for itself.
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01
Leads
InstallNetwork
Exclusive local leads for UK installers — qualified, consented, yours alone.
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02
Quotes
InstallerFinder
One enquiry, one trusted local installer, one honest quote.
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03
Compliance
PASapp
Rigorous standards, calm software. Compliance without the chaos.
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04
Property
HouseLocator
Private property advertising — sellers list, buyers get in touch directly.
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05
Education
Loomo
One app for the whole primary school — from homework to house points.
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06
Play
WugZo
Free browser games — no downloads, no sign-ups, no paywalls.
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07
Planning
PaceTile
You set the deadline. It sets the pace — no comfortable lies.
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08
Careers
Zievy
The job board and the professional network — one profile, one flip.
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09
AI
FrugalitiAI
Top-tier AI at a fraction of the cost — you never pick the model.
( 03 — Principles )
Useful beats clever.
If it doesn’t help someone do real work better, it doesn’t ship. Novelty is easy; usefulness is earned.
Details are the difference.
The last five percent — the empty states, the error copy, the load time — is where trust is won or lost.
Built to last.
We build software like infrastructure: boring where it should be, delightful where it counts, dependable always.
( 04 — Peacocking )
Pure plumage.
The nine platforms above earn their keep. These four pages don’t — they’re studies, built purely to show off: standalone pages with no frameworks, no libraries, and every pixel drawn in code. Craft needs exercise. This is ours.